Who owns Lucky Charms?
Lucky Charms is owned by General Mills (the United States, NYSE: GIS).[1]
Key facts
- Current owner
- General Mills, Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Minneapolis, Minnesota
- Origin
- 🇺🇸 United States
- Founded
- 1964
- Category
- Food › Breakfast cereal › Ready-to-eat cereal
- Parent ticker
- NYSE: GIS
- Last verified
- · 1 sources
About Lucky Charms
Lucky Charms launched in 1964, combining oat cereal with marshmallow pieces, an idea reportedly arrived at by chopping up circus peanut sweets and mixing them into Cheerios. The marshmallow shapes have changed repeatedly, and the discontinuation of individual shapes has provoked consumer campaigns.
Ownership timeline of Lucky Charms
- 1964 – present General Mills [1] verified
Where Lucky Charms sits in General Mills
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by General Mills in food
Latest news about Lucky Charms
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Frequently asked questions
Who is the parent company of Lucky Charms?
The parent company of Lucky Charms is General Mills, a publicly listed company headquartered in the United States.
Is Lucky Charms American?
Yes. Lucky Charms originated in the United States in 1964 and its owner, General Mills, is also headquartered in the United States.
Is Lucky Charms still owned by General Mills?
Yes. As of 6 September 2026, Lucky Charms is still owned by General Mills. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] General Mills, Inc. Annual Report on Form 10-K filed 2026-07-01 — SEC EDGAR, SEC Form 10-K, published 1 July 2026; retrieved 6 September 2026.
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