Who owns Trix?
Trix is owned by General Mills (the United States, NYSE: GIS).[1]
Key facts
- Current owner
- General Mills, Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Minneapolis, Minnesota
- Origin
- 🇺🇸 United States
- Founded
- 1954
- Category
- Food › Breakfast cereal › Ready-to-eat cereal
- Parent ticker
- NYSE: GIS
- Last verified
- · 1 sources
About Trix
Trix launched in 1954 and its rabbit mascot has been denied the cereal in advertising for seventy years, on the line that it is for kids. General Mills removed artificial colours in 2015 and restored them in 2017 after complaints.
Ownership timeline of Trix
- 1954 – present General Mills [1] verified
Where Trix sits in General Mills
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full General Mills ownership tree →
Other brands owned by General Mills in food
Latest news about Trix
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Frequently asked questions
Who is the parent company of Trix?
The parent company of Trix is General Mills, a publicly listed company headquartered in the United States.
Is Trix American?
Yes. Trix originated in the United States in 1954 and its owner, General Mills, is also headquartered in the United States.
Is Trix still owned by General Mills?
Yes. As of 6 September 2026, Trix is still owned by General Mills. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] General Mills, Inc. Annual Report on Form 10-K filed 2026-07-01 — SEC EDGAR, SEC Form 10-K, published 1 July 2026; retrieved 6 September 2026.
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