Raisin Bran is owned by WK Kellogg Co (the United States, NYSE: KLG), which was separated from Kellanova on 2 October 2023.[1][1] Before WK Kellogg Co, Raisin Bran was owned by Kellanova to 2023.[2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Raisin Bran has been sold by Kellogg since 1942, though a competitor had launched the same combination first, and the resulting trademark dispute established that the name was generic and could not be owned exclusively. It is one of the largest adult cereal brands in North America.
Ferrero agreed to acquire WK Kellogg Co for $23 per share in cash, which would move the North American rights to Corn Flakes, Frosted Flakes and Rice Krispies to the Italian family-owned group.
The Kellogg Company split into two listed companies: the global snacking business renamed itself Kellanova and kept Pringles and the international cereal brands, while the North American cereal business was spun off as WK Kellogg Co with the Battle Creek headquarters.