Who owns Urban Decay?
Urban Decay is owned by L'Oréal (France, EPA: OR).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- L'Oréal S.A. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇫🇷 France, Clichy
- Origin
- 🇺🇸 United States
- Founded
- 1996
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Parent ticker
- EPA: OR
- Last verified
- · 1 sources
About Urban Decay
Urban Decay was founded in California in 1996 to sell colours the cosmetics industry then ignored, launching with shades named Roach and Bruise as a deliberate rejection of the pinks and reds that dominated counters. L'Oréal acquired it in 2012, and its Naked eyeshadow palettes became among the best-selling in the category.
Ownership timeline of Urban Decay
Where Urban Decay sits in L'Oréal
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full L'Oréal ownership tree →
Other brands owned by L'Oréal in personal care & beauty
Latest news about Urban Decay
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Frequently asked questions
Who is the parent company of Urban Decay?
The parent company of Urban Decay is L'Oréal, a publicly listed company headquartered in France.
Is Urban Decay American or French?
Urban Decay originated in the United States in 1996, but it is owned today by L'Oréal, which is headquartered in France. So Urban Decay is an American-origin brand under French ownership.
Is Urban Decay still owned by L'Oréal?
Yes. As of 6 September 2026, Urban Decay is still owned by L'Oréal. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] L'Oréal Universal Registration Document 2025 — L'Oréal S.A., Annual report, published 1 March 2026; retrieved 6 September 2026.
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