Who owns Maybelline?
Maybelline is owned by L'Oréal (France, EPA: OR).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- L'Oréal S.A. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇫🇷 France, Clichy
- Origin
- 🇺🇸 United States, Chicago
- Founded
- 1915
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Parent ticker
- EPA: OR
- Last verified
- · 1 sources
About Maybelline
Maybelline began in Chicago in 1915, when Thomas Lyle Williams watched his sister Mabel darken her lashes with coal dust and petroleum jelly and turned it into a product, combining her name with Vaseline. L'Oréal acquired the company in 1996 and moved it into mass distribution worldwide.
Ownership timeline of Maybelline
Where Maybelline sits in L'Oréal
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full L'Oréal ownership tree →
Other brands owned by L'Oréal in personal care & beauty
Latest news about Maybelline
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Frequently asked questions
Who is the parent company of Maybelline?
The parent company of Maybelline is L'Oréal, a publicly listed company headquartered in France.
Is Maybelline American or French?
Maybelline originated in the United States in 1915, but it is owned today by L'Oréal, which is headquartered in France. So Maybelline is an American-origin brand under French ownership.
Is Maybelline still owned by L'Oréal?
Yes. As of 6 September 2026, Maybelline is still owned by L'Oréal. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] L'Oréal Universal Registration Document 2025 — L'Oréal S.A., Annual report, published 1 March 2026; retrieved 6 September 2026.
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