Snyder's of Hanover is owned by Campbell's (the United States, NASDAQ: CPB), which acquired the brand on 26 March 2018 from Snyder's-Lance.[1][1] Before Campbell's, Snyder's of Hanover was owned by Snyder's-Lance from 2010 to 2018.[1]
Snyder's of Hanover makes pretzels in the Pennsylvania town where German settlers established the American pretzel trade, and its sourdough hard pretzels and flavoured pretzel pieces lead that category. Campbell's acquired parent Snyder's-Lance in 2018 for $6.1 billion.
Campbell's bought snack maker Snyder's-Lance for $50 per share in cash, roughly doubling the size of its snacks business and moving the company away from its dependence on condensed soup, a category in long-term decline.
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Frequently asked questions
Who is the parent company of Snyder's of Hanover?
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The parent company of Snyder's of Hanover is Campbell's, a publicly listed company headquartered in the United States.
Is Snyder's of Hanover American?
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Yes. Snyder's of Hanover originated in the United States in 1909 and its owner, Campbell's, is also headquartered in the United States.
When did Campbell's buy Snyder's of Hanover?
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Campbell's completed its acquisition of Snyder's of Hanover on 26 March 2018, after announcing the deal on 18 December 2017.
Who owned Snyder's of Hanover before Campbell's?
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Before Campbell's, Snyder's of Hanover was owned by Snyder's-Lance from 2010 until 2018.
Is Snyder's of Hanover still owned by Campbell's?
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Yes. As of 6 September 2026, Snyder's of Hanover is still owned by Campbell's. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.