Acquisition closed
Campbell's acquires Snyder's of Hanover and 3 other brands (2018)
Campbell's completed the acquisition of Snyder's of Hanover and 3 other brands on 26 March 2018 for $6.1 billion, buying from Snyder's-Lance.[1]
Campbell's bought snack maker Snyder's-Lance for $50 per share in cash, roughly doubling the size of its snacks business and moving the company away from its dependence on condensed soup, a category in long-term decline.
Deal facts
- Announced
- Closed
- Value
- $6.1 billion (enterprise value)
- Buyer
- Campbell's
- Seller
- Snyder's-Lance
- Assets
- Snyder's of Hanover, Lance, Cape Cod, Kettle Brand
- Regulatory review
- None recorded
Ownership changes recorded from this deal
| Owner | Owned | Relationship | Stake | From | To |
|---|---|---|---|---|---|
| Campbell's | Snyder's of Hanover | owns | 100% | 2018-03-26 | present |
| Campbell's | Lance | owns | 100% | 2018-03-26 | present |
| Campbell's | Cape Cod | owns | 100% | 2018-03-26 | present |
| Campbell's | Kettle Brand | owns | 100% | 2018-03-26 | present |
| Campbell's | Pop Secret | owns | 100% | 2018-03-26 | present |
| Campbell's | Late July | owns | 100% | 2018-03-26 | present |
| Snyder's-Lance | Snyder's of Hanover | owns | 100% | 2010-12-06 | 2018-03-26 |
| Snyder's-Lance | Lance | owns | 100% | 2010-12-06 | 2018-03-26 |
| Snyder's-Lance | Cape Cod | owns | 100% | 2010-12-06 | 2018-03-26 |
| Snyder's-Lance | Kettle Brand | owns | 100% | 2016-02-29 | 2018-03-26 |
Who owns these brands today?
- Snyder's of Hanover — owned by Campbell's since 2018
- Lance — owned by Campbell's since 2018
- Cape Cod — owned by Campbell's since 2018
- Kettle Brand — owned by Campbell's since 2018
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Campbell's Company Annual Report on Form 10-K filed 2025-09-18 — SEC EDGAR, SEC Form 10-K, published 18 September 2025; retrieved 6 September 2026.
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