Who owns Pop Secret?
Pop Secret is owned by Campbell's (the United States, NASDAQ: CPB), which acquired the brand on 26 March 2018 from Snyder's-Lance.[1][1] Pop Secret was founded in 1984 in the United States and was independent until 2018.
Key facts
- Current owner
- The Campbell's Company verified
- Owned since
- Previous owner
- Independent (1984–2018)
- Owner HQ
- 🇺🇸 United States, Camden, New Jersey
- Origin
- 🇺🇸 United States
- Founded
- 1984
- Category
- Food › Snacks › Salty snacks
- Parent ticker
- NASDAQ: CPB
- Last verified
- · 1 sources
About Pop Secret
Pop Secret is a microwave popcorn brand launched in 1984 and one of the two largest in the United States alongside Orville Redenbacher's. Campbell's acquired it with Snyder's-Lance in 2018. It was originally created by General Mills, and it has changed hands several times as snack portfolios were reorganised.
Ownership timeline of Pop Secret
- 2018 – present Campbell's — acquired 26 March 2018 [1][1] verified
Where Pop Secret sits in Campbell's
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Campbell's ownership tree →
Other brands owned by Campbell's in food
Latest news about Pop Secret
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Frequently asked questions
Who is the parent company of Pop Secret?
The parent company of Pop Secret is Campbell's, a publicly listed company headquartered in the United States.
Is Pop Secret American?
Yes. Pop Secret originated in the United States in 1984 and its owner, Campbell's, is also headquartered in the United States.
When did Campbell's buy Pop Secret?
Campbell's completed its acquisition of Pop Secret on 26 March 2018, after announcing the deal on 18 December 2017.
Who owned Pop Secret before Campbell's?
Pop Secret was an independent company from its founding in 1984 until Campbell's acquired it in 2018.
Is Pop Secret still owned by Campbell's?
Yes. As of 6 September 2026, Pop Secret is still owned by Campbell's. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Campbell's Company Annual Report on Form 10-K filed 2025-09-18 — SEC EDGAR, SEC Form 10-K, published 18 September 2025; retrieved 6 September 2026.
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