Brandtree

Who owns Noosa?

Noosa is owned by Campbell's (the United States, NASDAQ: CPB), which acquired the brand on 12 March 2024 from Sovos Brands.[1][1] Before Campbell's, Noosa was owned by Sovos Brands from 2018 to 2024.[1]

Key facts

Current owner
The Campbell's Company verified
Owned since
· deal details
Acquisition price
$2.7 billion (enterprise value)
Previous owner
Sovos Brands (2018–2024)
Owner HQ
🇺🇸 United States, Camden, New Jersey
Origin
🇺🇸 United States, Bellvue, Colorado
Founded
2010
Category
FoodDairy & alternativesYogurt
Parent ticker
NASDAQ: CPB
Last verified
· 1 sources

About Noosa

Noosa makes whole-milk yoghurt to an Australian recipe, made in Colorado with honey and fruit purée and sold in a distinctive round tub. Campbell's acquired it with Sovos Brands in 2024.

Ownership timeline of Noosa

Owners of Noosa from 2018 to 2026 Sovos Brands 2018–2024; Campbell's 2024–present Sovos Brands Campbell's 2018201920202021202220232024202520262027
  1. 2018 – 2024 Sovos Brands sold 12 March 2024 [1] verified
  2. 2024 – present Campbell's acquired 12 March 2024 [1][1] verified

Where Noosa sits in Campbell's

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Noosa sits in Campbell's Tree of 15 brands under Campbell's. Campbell's Noosa Campbell's Cape Cod Goldfish Kettle Brand Lance and 9 more

Open the full Campbell's ownership tree →

Other brands owned by Campbell's in food

See the full Campbell's brand portfolio (15) →

Deals involving Noosa

Acquisition closed

Campbell's acquires Rao's Homemade and Noosa

Campbell's acquired Sovos Brands for $23 per share in cash, principally to obtain Rao's Homemade, a premium pasta sauce growing far faster than the rest of the category. The Federal Trade Commission cleared the deal after a second request.

Value
$2.7bn
Regulatory
None recorded

Latest news about Noosa

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Frequently asked questions

Who is the parent company of Noosa?

The parent company of Noosa is Campbell's, a publicly listed company headquartered in the United States.

Is Noosa American?

Yes. Noosa originated in the United States in 2010 and its owner, Campbell's, is also headquartered in the United States.

When did Campbell's buy Noosa?

Campbell's completed its acquisition of Noosa on 12 March 2024, after announcing the deal on 7 August 2023.

Who owned Noosa before Campbell's?

Before Campbell's, Noosa was owned by Sovos Brands from 2018 until 2024.

Is Noosa still owned by Campbell's?

Yes. As of 6 September 2026, Noosa is still owned by Campbell's. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The Campbell's Company Annual Report on Form 10-K filed 2025-09-18 — SEC EDGAR, SEC Form 10-K, published 18 September 2025; retrieved 6 September 2026.

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