Who owns Rockstar Energy?
Rockstar Energy is owned by PepsiCo (the United States, NASDAQ: PEP), which has owned the brand since 11 March 2020.[1] Rockstar Energy was founded in 2001 in the United States and was independent until 2020.
Key facts
- Current owner
- PepsiCo, Inc. verified
- Owned since
- Previous owner
- Independent (2001–2020)
- Owner HQ
- 🇺🇸 United States, Purchase, New York
- Origin
- 🇺🇸 United States
- Founded
- 2001
- Category
- Beverages › Soft drinks › Energy drinks
- Parent ticker
- NASDAQ: PEP
- Last verified
- · 1 sources
About Rockstar Energy
Rockstar is an energy drink founded in 2001 and built through distribution deals and action-sports sponsorship. PepsiCo had distributed the brand for years before acquiring the company outright in March 2020 for $3.85 billion, giving it a wholly owned position in a category it had struggled to enter.
Ownership timeline of Rockstar Energy
Where Rockstar Energy sits in PepsiCo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by PepsiCo in beverages
Latest news about Rockstar Energy
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Frequently asked questions
Who is the parent company of Rockstar Energy?
The parent company of Rockstar Energy is PepsiCo, a publicly listed company headquartered in the United States.
Is Rockstar Energy American?
Yes. Rockstar Energy originated in the United States in 2001 and its owner, PepsiCo, is also headquartered in the United States.
Since when has PepsiCo owned Rockstar Energy?
PepsiCo has owned Rockstar Energy since 11 March 2020.
Who owned Rockstar Energy before PepsiCo?
Rockstar Energy was an independent company from its founding in 2001 until PepsiCo acquired it in 2020.
Is Rockstar Energy still owned by PepsiCo?
Yes. As of 6 September 2026, Rockstar Energy is still owned by PepsiCo. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03 — SEC EDGAR, SEC Form 10-K, published 3 February 2026; retrieved 6 September 2026.
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