Brandtree

Who owns Pepsi Max?

Pepsi Max is owned by PepsiCo (the United States, NASDAQ: PEP).[1]

Key facts

Current owner
PepsiCo, Inc. verified
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, Purchase, New York
Origin
🇬🇧 United Kingdom
Founded
1993
Category
BeveragesSoft drinksCola
Parent ticker
NASDAQ: PEP
Last verified
· 1 sources

About Pepsi Max

Pepsi Max launched in 1993 aimed at men who avoided diet drinks, and is sold as Pepsi Zero Sugar in the United States. It contains more caffeine than regular Pepsi, which the branding around maximum taste has always implied. The two names for one product exist because the word diet carried a gendered association the company wanted to avoid.

Ownership timeline of Pepsi Max

Owners of Pepsi Max from 1993 to 2026 PepsiCo 1993–present PepsiCo 1995200020052010201520202025
  1. 1993 – present PepsiCo [1] verified

Where Pepsi Max sits in PepsiCo

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Pepsi Max sits in PepsiCo Tree of 30 brands under PepsiCo. PepsiCo Pepsi Max 7UP Aquafina bubly Cheetos Diet Pepsi and 24 more

Open the full PepsiCo ownership tree →

Other brands owned by PepsiCo in beverages

See the full PepsiCo brand portfolio (30) →

Latest news about Pepsi Max

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Frequently asked questions

Who is the parent company of Pepsi Max?

The parent company of Pepsi Max is PepsiCo, a publicly listed company headquartered in the United States.

Is Pepsi Max British or American?

Pepsi Max originated in the United Kingdom in 1993, but it is owned today by PepsiCo, which is headquartered in the United States. So Pepsi Max is a British-origin brand under American ownership.

Is Pepsi Max still owned by PepsiCo?

Yes. As of 6 September 2026, Pepsi Max is still owned by PepsiCo. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03 — SEC EDGAR, SEC Form 10-K, published 3 February 2026; retrieved 6 September 2026.

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