Brandtree

Who owns Full Throttle?

Full Throttle is owned by Monster Beverage (the United States, NASDAQ: MNST), which has owned the brand since 12 June 2015.[1] Before Monster Beverage, Full Throttle was owned by Coca-Cola from 2004 to 2015.[1]

Key facts

Current owner
Monster Beverage Corporation verified
Owned since
Previous owner
Coca-Cola (2004–2015)
Owner HQ
🇺🇸 United States, Corona, California
Origin
🇺🇸 United States
Founded
2004
Category
BeveragesSoft drinksEnergy drinks
Parent ticker
NASDAQ: MNST
Last verified
· 1 sources

About Full Throttle

Full Throttle is an energy drink Coca-Cola launched in 2004 and transferred to Monster in 2015 under the partnership that made Coca-Cola its distributor and largest shareholder. It is positioned as a value alternative to the flagship brands.

Ownership timeline of Full Throttle

Owners of Full Throttle from 2004 to 2026 Coca-Cola 2004–2015; Monster Beverage 2015–present Coca-Cola Monster Beverage 20052010201520202025
  1. 2004 – 2015 Coca-Cola [1] verified
  2. 2015 – present Monster Beverage [1] verified

Where Full Throttle sits in Monster Beverage

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Full Throttle sits in Monster Beverage Tree of 6 brands under Monster Beverage. Monster Beverage Full Throttle Bang Energy Hansen's Monster Energy NOS Reign

Open the full Monster Beverage ownership tree →

Other brands owned by Monster Beverage in beverages

See the full Monster Beverage brand portfolio (6) →

Latest news about Full Throttle

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Frequently asked questions

Who is the parent company of Full Throttle?

The parent company of Full Throttle is Monster Beverage, a publicly listed company headquartered in the United States.

Is Full Throttle American?

Yes. Full Throttle originated in the United States in 2004 and its owner, Monster Beverage, is also headquartered in the United States.

Since when has Monster Beverage owned Full Throttle?

Monster Beverage has owned Full Throttle since 12 June 2015.

Who owned Full Throttle before Monster Beverage?

Before Monster Beverage, Full Throttle was owned by Coca-Cola from 2004 until 2015.

Is Full Throttle still owned by Monster Beverage?

Yes. As of 6 September 2026, Full Throttle is still owned by Monster Beverage. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Monster Beverage Corporation Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 6 September 2026.

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