Brandtree

Who owns Reign?

Reign is owned by Monster Beverage (the United States, NASDAQ: MNST).[1]

Key facts

Current owner
Monster Beverage Corporation verified
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, Corona, California
Origin
🇺🇸 United States
Founded
2019
Category
BeveragesSoft drinksEnergy drinks
Parent ticker
NASDAQ: MNST
Last verified
· 1 sources

About Reign

Reign is a performance energy drink Monster launched in 2019, positioned around fitness and workout recovery with added BCAAs and no sugar, aimed at a segment that Bang Energy had opened and that Monster subsequently litigated over. Monster later bought Bang out of bankruptcy, so it now owns both brands in the same segment.

Ownership timeline of Reign

Owners of Reign from 2019 to 2026 Monster Beverage 2019–present Monster Beverage 201920202021202220232024202520262027
  1. 2019 – present Monster Beverage [1] verified

Where Reign sits in Monster Beverage

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Reign sits in Monster Beverage Tree of 6 brands under Monster Beverage. Monster Beverage Reign Bang Energy Full Throttle Hansen's Monster Energy NOS

Open the full Monster Beverage ownership tree →

Other brands owned by Monster Beverage in beverages

See the full Monster Beverage brand portfolio (6) →

Latest news about Reign

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Frequently asked questions

Who is the parent company of Reign?

The parent company of Reign is Monster Beverage, a publicly listed company headquartered in the United States.

Is Reign American?

Yes. Reign originated in the United States in 2019 and its owner, Monster Beverage, is also headquartered in the United States.

Is Reign still owned by Monster Beverage?

Yes. As of 6 September 2026, Reign is still owned by Monster Beverage. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Monster Beverage Corporation Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 6 September 2026.

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