Who owns the kitchenware & small appliances brands?
38 kitchenware & small appliances brands tracked here are owned by 15 companies; the three largest owners, Groupe SEB, Whirlpool and Electrolux, control 17 of them (45%) as of Sep 2026.
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38
brands
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15
owning companies
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45%
held by top 3 owners
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20
foreign-owned brands · origin ≠ owner HQ
Biggest owners of kitchenware & small appliances brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Groupe SEB | 🇫🇷 France | 7 | All-Clad, Instant Pot, Krups, Moulinex, Rowenta and 2 more |
| 2 | Whirlpool | 🇺🇸 United States | 6 | Hotpoint, Indesit, JennAir, KitchenAid, Maytag and 1 more |
| 3 | Electrolux | 🇸🇪 Sweden | 4 | AEG, Electrolux, Frigidaire, Zanussi |
| 4 | De'Longhi | 🇮🇹 Italy | 4 | Braun Household, De'Longhi, Eversys, Kenwood |
| 5 | Helen of Troy | 🇺🇸 United States | 3 | Hydro Flask, OXO (kitchenware), PUR |
| 6 | Inter IKEA | 🇳🇱 Netherlands | 2 | BILLY, IKEA |
| 7 | Newell Brands | 🇺🇸 United States | 2 | Contigo, Crock-Pot |
| 8 | Techtronic Industries | 🇭🇰 Hong Kong | 2 | Hoover, Vax |
| 9 | SharkNinja | 🇺🇸 United States | 2 | Ninja, Shark |
| 10 | BISSELL | 🇺🇸 United States | 1 | BISSELL |
| 11 | Stanley Black & Decker | 🇺🇸 United States | 1 | Black+Decker |
| 12 | Clorox | 🇺🇸 United States | 1 | Brita |
| 13 | Dyson | 🇸🇬 Singapore | 1 | Dyson |
| 14 | Spectrum Brands | 🇺🇸 United States | 1 | George Foreman Grill |
| 15 | PepsiCo | 🇺🇸 United States | 1 | SodaStream |