Who owns Brita?
Brita is owned by Clorox (the United States, NYSE: CLX).[1]
Key facts
- Current owner
- The Clorox Company verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Oakland, California
- Origin
- 🇩🇪 Germany
- Founded
- 1966
- Category
- Home care › Household goods & storage › Kitchenware & small appliances
- Parent ticker
- NYSE: CLX
- Last verified
- · 1 sources
About Brita
Brita water filters were invented in Germany in 1966 and named after the founder's daughter, using ion-exchange resin and activated carbon in a replaceable cartridge. Clorox owns the brand in North America and South America while Brita GmbH owns it elsewhere, another case of one name with two owners.
Ownership timeline of Brita
Where Brita sits in Clorox
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Clorox in home care
Latest news about Brita
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Frequently asked questions
Who is the parent company of Brita?
The parent company of Brita is Clorox, a publicly listed company headquartered in the United States.
Is Brita German or American?
Brita originated in Germany in 1966, but it is owned today by Clorox, which is headquartered in the United States. So Brita is a German-origin brand under American ownership.
Is Brita still owned by Clorox?
Yes. As of 6 September 2026, Brita is still owned by Clorox. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Clorox Company Annual Report on Form 10-K filed 2026-08-07 — SEC EDGAR, SEC Form 10-K, published 7 August 2026; retrieved 6 September 2026.
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