Brandtree

Who owns Maytag?

Maytag is owned by Whirlpool (the United States, NYSE: WHR), which has owned the brand since 31 March 2006.[1] Maytag was founded in 1893 in Newton, Iowa and was independent until 2006.

Key facts

Current owner
Whirlpool Corporation verified
Owned since
Previous owner
Independent (1893–2006)
Owner HQ
🇺🇸 United States, Benton Harbor, Michigan
Origin
🇺🇸 United States, Newton, Iowa
Founded
1893
Category
Home careHousehold goods & storageKitchenware & small appliances
Parent ticker
NYSE: WHR
Last verified
· 1 sources

About Maytag

Maytag was founded in Iowa in 1893 and built its reputation on durability, advertised for decades by a repairman with nothing to do. Whirlpool acquired the company in 2006 in a deal cleared by the Department of Justice despite significant overlap.

Ownership timeline of Maytag

Owners of Maytag from 2006 to 2026 Whirlpool 2006–present Whirlpool 2010201520202025
  1. 2006 – present Whirlpool [1] verified

Where Maytag sits in Whirlpool

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Maytag sits in Whirlpool Tree of 6 brands under Whirlpool. Whirlpool Maytag Hotpoint Indesit JennAir KitchenAid Whirlpool

Open the full Whirlpool ownership tree →

Other brands owned by Whirlpool in home care

See the full Whirlpool brand portfolio (6) →

Latest news about Maytag

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Frequently asked questions

Who is the parent company of Maytag?

The parent company of Maytag is Whirlpool, a publicly listed company headquartered in the United States.

Is Maytag American?

Yes. Maytag originated in the United States in 1893 and its owner, Whirlpool, is also headquartered in the United States.

Since when has Whirlpool owned Maytag?

Whirlpool has owned Maytag since 31 March 2006.

Who owned Maytag before Whirlpool?

Maytag was an independent company from its founding in 1893 in Newton, Iowa until Whirlpool acquired it in 2006.

Is Maytag still owned by Whirlpool?

Yes. As of 6 September 2026, Maytag is still owned by Whirlpool. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Whirlpool Corporation Annual Report on Form 10-K filed 2026-02-11 — SEC EDGAR, SEC Form 10-K, published 11 February 2026; retrieved 6 September 2026.

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