Whirlpool: brands it owns and its ownership tree
Whirlpool (NYSE: WHR) is a publicly listed company headquartered in Benton Harbor, Michigan, United States that owns 6 consumer brands.[1]
Whirlpool was founded in Michigan in 1911 making motor-driven wringer washers and is one of the largest home appliance manufacturers in the world. It acquired KitchenAid with Hobart in 1986 and the Italian group Indesit in 2014, giving it a substantial European position.
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brands owned
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Company facts
- Legal name
- Whirlpool Corporation
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Benton Harbor, Michigan, United States
- Founded
- 1911
- Tickers
- NYSE: WHR
- SEC CIK
- 0000106640
- Wikidata
- Q680496
- Website
- www.whirlpoolcorp.com
- Last verified
- · 1 sources
Whirlpool in numbers
- Whirlpool owns 6 consumer brands tracked here across 1 top-level categories; the largest is home care with 6 brands.[1]
- 2 of its brands originated outside United States.
Everything Whirlpool owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
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Frequently asked questions
What brands does Whirlpool own?
Whirlpool owns 6 consumer brands tracked here, including Whirlpool, Hotpoint, JennAir, KitchenAid, Maytag and Indesit.
Is Whirlpool an American company?
Yes. Whirlpool is headquartered in Benton Harbor, Michigan, United States and was founded in 1911.
Who owns Whirlpool?
Whirlpool is a publicly listed company owned by its shareholders; it trades as WHR on the NYSE.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Whirlpool Corporation Annual Report on Form 10-K filed 2026-02-11 — SEC EDGAR, SEC Form 10-K, published 11 February 2026; retrieved 6 September 2026.
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