Who owns Crock-Pot?
Crock-Pot is owned by Newell Brands (the United States, NASDAQ: NWL), which has owned the brand since 15 April 2016.[1] Crock-Pot was founded in 1971 in the United States and was independent until 2016.
Key facts
- Current owner
- Newell Brands Inc. verified
- Owned since
- Previous owner
- Independent (1971–2016)
- Owner HQ
- 🇺🇸 United States, Atlanta, Georgia
- Origin
- 🇺🇸 United States
- Founded
- 1971
- Category
- Home care › Household goods & storage › Kitchenware & small appliances
- Parent ticker
- NASDAQ: NWL
- Last verified
- · 1 sources
About Crock-Pot
Crock-Pot launched the modern slow cooker in 1971, developed from a bean cooker, and arrived as more women were in paid work and wanted meals that could cook unattended all day. Its name is used generically for slow cookers in North America, and it came to Newell with Jarden.
Ownership timeline of Crock-Pot
- 2016 – present Newell Brands [1] verified
Where Crock-Pot sits in Newell Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Newell Brands ownership tree →
Other brands owned by Newell Brands in home care
Latest news about Crock-Pot
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Frequently asked questions
Who is the parent company of Crock-Pot?
The parent company of Crock-Pot is Newell Brands, a publicly listed company headquartered in the United States.
Is Crock-Pot American?
Yes. Crock-Pot originated in the United States in 1971 and its owner, Newell Brands, is also headquartered in the United States.
Since when has Newell Brands owned Crock-Pot?
Newell Brands has owned Crock-Pot since 15 April 2016.
Who owned Crock-Pot before Newell Brands?
Crock-Pot was an independent company from its founding in 1971 until Newell Brands acquired it in 2016.
Is Crock-Pot still owned by Newell Brands?
Yes. As of 6 September 2026, Crock-Pot is still owned by Newell Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Newell Brands Inc. Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 6 September 2026.
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