Brandtree

Who owns Whiskas?

Whiskas is owned by Mars (the United States).[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Mars, Incorporated reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, McLean, Virginia
Origin
🇬🇧 United Kingdom
Founded
1958
Category
Pet carePet food › Cat food
Last verified
· 1 sources

About Whiskas

Whiskas is Mars Petcare's mainstream cat food brand, launched in 1958 as Kal Kan Kitty Stew and renamed in 1988. Its purple packaging and the claim that eight out of ten cats prefer it, later amended after regulatory challenge, are among the most recognised elements in British pet food advertising.

Ownership timeline of Whiskas

Owners of Whiskas from 1958 to 2026 Mars 1958–present Mars 1960197019801990200020102020
  1. 1958 – present Mars [1] reported

Where Whiskas sits in Mars

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Whiskas sits in Mars Tree of 32 brands under Mars. Mars Whiskas Altoids Banfield Pet Hospital Ben's Original Bounty Celebrations and 26 more

Open the full Mars ownership tree →

Other brands owned by Mars in pet care

See the full Mars brand portfolio (32) →

Latest news about Whiskas

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Frequently asked questions

Who is the parent company of Whiskas?

The parent company of Whiskas is Mars, a family-owned company headquartered in the United States.

Is Whiskas British or American?

Whiskas originated in the United Kingdom in 1958, but it is owned today by Mars, which is headquartered in the United States. So Whiskas is a British-origin brand under American ownership.

Is Whiskas still owned by Mars?

Yes. As of 6 September 2026, Whiskas is still owned by Mars. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Mars, Incorporated — our brands — Mars, Incorporated, Official document; retrieved 6 September 2026.

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