Ben's Original is owned by Mars (the United States).[1][1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Ben's Original is a parboiled rice brand launched in 1943, using a process that drives nutrients into the grain before milling. Mars renamed it from Uncle Ben's in 2020 and removed the image of an elderly Black man after criticism that the branding drew on a servant stereotype.
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Mars renamed Uncle Ben's to Ben's Original and removed the image of an elderly Black man from the packaging, after criticism during the 2020 racial justice protests that the branding drew on a servant stereotype.
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The parent company of Ben's Original is Mars, a family-owned company headquartered in the United States.
Yes. Ben's Original originated in the United States in 1943 and its owner, Mars, is also headquartered in the United States.
Mars completed its acquisition of Ben's Original on 23 September 2020, after announcing the deal on 17 June 2020.
Yes. As of 6 September 2026, Ben's Original is still owned by Mars. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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