Brandtree

Who owns Starburst?

Starburst is owned by Mars (the United States), which acquired the brand on 6 October 2008 from Wrigley.[1][1] Before Mars, Starburst was owned by Wrigley to 2008.[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Mars, Incorporated reported
Owned since
· deal details
Acquisition price
$23 billion
Previous owner
Wrigley (?–2008)
Owner HQ
🇺🇸 United States, McLean, Virginia
Origin
🇬🇧 United Kingdom
Founded
1960
Category
FoodConfectioneryCandy & sugar confectionery
Last verified
· 1 sources

About Starburst

Starburst chews were launched in Britain in 1960 as Opal Fruits, with a name chosen in a competition, and renamed Starburst in 1998 to unify the brand internationally. The change was unpopular enough in Britain that the original name has been revived for limited periods since.

Ownership timeline of Starburst

Owners of Starburst from 1960 to 2026 Wrigley 1960–2008; Mars 2008–present Wrigley Mars 1960197019801990200020102020
  1. 1960 – 2008 Wrigley sold 6 October 2008 [1] reported
  2. 2008 – present Mars acquired 6 October 2008 [1][1] reported

Where Starburst sits in Mars

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Starburst sits in Mars Tree of 32 brands under Mars. Mars Starburst Altoids Banfield Pet Hospital Ben's Original Bounty Celebrations and 26 more

Open the full Mars ownership tree →

Other brands owned by Mars in food

See the full Mars brand portfolio (32) →

Deals involving Starburst

Acquisition closed

Mars acquires Extra, Orbit, Skittles and Starburst

Mars acquired the Wm. Wrigley Jr. Company for $80 a share in cash, financed in part by Berkshire Hathaway and Goldman Sachs. The deal created Mars Wrigley and made Mars the largest confectionery company in the world.

Value
$23bn
Buyer
Mars
Seller
Wrigley
Regulatory
None recorded

Latest news about Starburst

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Frequently asked questions

Who is the parent company of Starburst?

The parent company of Starburst is Mars, a family-owned company headquartered in the United States.

Is Starburst British or American?

Starburst originated in the United Kingdom in 1960, but it is owned today by Mars, which is headquartered in the United States. So Starburst is a British-origin brand under American ownership.

When did Mars buy Starburst?

Mars completed its acquisition of Starburst on 6 October 2008, after announcing the deal on 28 April 2008.

Who owned Starburst before Mars?

Before Mars, Starburst was owned by Wrigley until 2008.

Is Starburst still owned by Mars?

Yes. As of 6 September 2026, Starburst is still owned by Mars. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Mars, Incorporated — our brands — Mars, Incorporated, Official document; retrieved 6 September 2026.

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