Who owns rhode?
rhode is owned by e.l.f. Beauty (the United States, NYSE: ELF), which has owned the brand since 29 August 2025.[1] rhode was founded in 2022 in the United States and was independent until 2025.
Key facts
- Current owner
- e.l.f. Beauty, Inc. verified
- Owned since
- Previous owner
- Independent (2022–2025)
- Owner HQ
- 🇺🇸 United States, Oakland, California
- Origin
- 🇺🇸 United States
- Founded
- 2022
- Category
- Personal care & beauty › Skin care › Facial skin care
- Parent ticker
- NYSE: ELF
- Last verified
- · 1 sources
About rhode
rhode was founded in 2022 by Hailey Bieber with a deliberately short product range and heavy use of short-form video. e.l.f. Beauty agreed to acquire it in 2025 in a deal worth up to $1 billion, one of the largest for a celebrity-founded beauty brand.
Ownership timeline of rhode
- 2025 – present e.l.f. Beauty [1] verified
Where rhode sits in e.l.f. Beauty
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by e.l.f. Beauty
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Frequently asked questions
Who is the parent company of rhode?
The parent company of rhode is e.l.f. Beauty, a publicly listed company headquartered in the United States.
Is rhode American?
Yes. rhode originated in the United States in 2022 and its owner, e.l.f. Beauty, is also headquartered in the United States.
Since when has e.l.f. Beauty owned rhode?
e.l.f. Beauty has owned rhode since 29 August 2025.
Who owned rhode before e.l.f. Beauty?
rhode was an independent company from its founding in 2022 until e.l.f. Beauty acquired it in 2025.
Is rhode still owned by e.l.f. Beauty?
Yes. As of 6 September 2026, rhode is still owned by e.l.f. Beauty. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] e.l.f. Beauty, Inc. Annual Report on Form 10-K filed 2026-05-21 — SEC EDGAR, SEC Form 10-K, published 21 May 2026; retrieved 6 September 2026.
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