e.l.f. Beauty: brands it owns and its ownership tree
e.l.f. Beauty (NYSE: ELF) is a publicly listed company headquartered in Oakland, California, United States that owns 3 consumer brands.[1]
e.l.f. Beauty was founded in 2004 selling cosmetics online at a dollar each, and its name stands for eyes, lips, face. It grew into one of the largest mass cosmetics companies in the United States by keeping prices low and moving quickly on trends spread through social media.
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Company facts
- Legal name
- e.l.f. Beauty, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Oakland, California, United States
- Founded
- 2004
- Tickers
- NYSE: ELF
- SEC CIK
- 0001600033
- Website
- www.elfbeauty.com
- Last verified
- · 1 sources
e.l.f. Beauty in numbers
- e.l.f. Beauty owns 3 consumer brands tracked here across 1 top-level categories; the largest is personal care & beauty with 3 brands.[1]
Everything e.l.f. Beauty owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Brand portfolio by category
Latest news about e.l.f. Beauty
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Frequently asked questions
What brands does e.l.f. Beauty own?
e.l.f. Beauty owns 3 consumer brands tracked here, including e.l.f. Cosmetics, Naturium and rhode.
Is e.l.f. Beauty an American company?
Yes. e.l.f. Beauty is headquartered in Oakland, California, United States and was founded in 2004.
Who owns e.l.f. Beauty?
e.l.f. Beauty is a publicly listed company owned by its shareholders; it trades as ELF on the NYSE.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] e.l.f. Beauty, Inc. Annual Report on Form 10-K filed 2026-05-21 — SEC EDGAR, SEC Form 10-K, published 21 May 2026; retrieved 6 September 2026.
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