Who owns Pimm's?
Pimm's is owned by Diageo (the United Kingdom, LSE: DGE).[1]
Key facts
- Current owner
- Diageo plc verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇬🇧 United Kingdom, London
- Founded
- 1823
- Category
- Beverages › Spirits › Liqueurs & aperitifs
- Parent ticker
- LSE: DGE NYSE: DEO
- Last verified
- · 1 sources
About Pimm's
Pimm's No. 1 Cup is a gin-based liqueur created by a London oyster bar owner in 1823 and served in a fruit cup with lemonade. It is inseparable from Wimbledon and the English summer social season. Diageo owns it, and its sales are so concentrated in summer that production is planned around a few weeks of demand.
Ownership timeline of Pimm's
Where Pimm's sits in Diageo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Diageo in beverages
Latest news about Pimm's
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Frequently asked questions
Who is the parent company of Pimm's?
The parent company of Pimm's is Diageo, a publicly listed company headquartered in the United Kingdom.
Is Pimm's British?
Yes. Pimm's originated in the United Kingdom in 1823 and its owner, Diageo, is also headquartered in the United Kingdom.
Is Pimm's still owned by Diageo?
Yes. As of 6 September 2026, Pimm's is still owned by Diageo. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Diageo plc Annual Report on Form 20-F filed 2026-08-18 — SEC EDGAR, SEC Form 20-F, published 18 August 2026; retrieved 6 September 2026.
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