Brandtree

Who owns Crown Royal?

Crown Royal is owned by Diageo (the United Kingdom, LSE: DGE).[1]

Key facts

Current owner
Diageo plc verified
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇬🇧 United Kingdom, London
Origin
🇨🇦 Canada
Founded
1939
Category
BeveragesSpiritsWhisky & bourbon
Parent ticker
LSE: DGE NYSE: DEO
Last verified
· 1 sources

About Crown Royal

Crown Royal was blended in 1939 as a gift for King George VI and Queen Elizabeth on their tour of Canada, and each bottle still comes in a purple drawstring bag. It was sold only in Canada until 1964 and is now the largest Canadian whisky brand in the world.

Ownership timeline of Crown Royal

Owners of Crown Royal from 1939 to 2026 Diageo 1939–present Diageo 19401960198020002020
  1. 1939 – present Diageo [1] verified

Where Crown Royal sits in Diageo

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Crown Royal sits in Diageo Tree of 23 brands under Diageo. Diageo Crown Royal Baileys Buchanan's Bulleit Captain Morgan Cardhu and 17 more

Open the full Diageo ownership tree →

Other brands owned by Diageo in beverages

See the full Diageo brand portfolio (23) →

Latest news about Crown Royal

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Frequently asked questions

Who is the parent company of Crown Royal?

The parent company of Crown Royal is Diageo, a publicly listed company headquartered in the United Kingdom.

Is Crown Royal Canadian or British?

Crown Royal originated in Canada in 1939, but it is owned today by Diageo, which is headquartered in the United Kingdom. So Crown Royal is a Canadian-origin brand under British ownership.

Is Crown Royal still owned by Diageo?

Yes. As of 6 September 2026, Crown Royal is still owned by Diageo. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Diageo plc Annual Report on Form 20-F filed 2026-08-18 — SEC EDGAR, SEC Form 20-F, published 18 August 2026; retrieved 6 September 2026.

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