Who owns Pebbles?
Pebbles is owned by Post Holdings (the United States, NYSE: POST).[1]
Key facts
- Current owner
- Post Holdings, Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, St. Louis, Missouri
- Origin
- 🇺🇸 United States
- Founded
- 1971
- Category
- Food › Breakfast cereal › Ready-to-eat cereal
- Parent ticker
- NYSE: POST
- Last verified
- · 1 sources
About Pebbles
Pebbles cereal, sold as Fruity Pebbles and Cocoa Pebbles, launched in 1971 and was the first cereal built on a licensed cartoon property, drawing on The Flintstones. It remains one of the largest children's cereal brands in the United States.
Ownership timeline of Pebbles
- 1971 – present Post Holdings [1] verified
Where Pebbles sits in Post Holdings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Post Holdings in food
Latest news about Pebbles
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Frequently asked questions
Who is the parent company of Pebbles?
The parent company of Pebbles is Post Holdings, a publicly listed company headquartered in the United States.
Is Pebbles American?
Yes. Pebbles originated in the United States in 1971 and its owner, Post Holdings, is also headquartered in the United States.
Is Pebbles still owned by Post Holdings?
Yes. As of 6 September 2026, Pebbles is still owned by Post Holdings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Post Holdings, Inc. Annual Report on Form 10-K filed 2025-11-21 — SEC EDGAR, SEC Form 10-K, published 21 November 2025; retrieved 6 September 2026.
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