Who owns Longines?
Longines is owned by Swatch Group (Switzerland, SIX: UHR).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- The Swatch Group Ltd reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇨🇭 Switzerland, Biel/Bienne
- Origin
- 🇨🇭 Switzerland, Saint-Imier
- Founded
- 1832
- Category
- Apparel, footwear & accessories › Luxury goods › Jewellery & watches
- Parent ticker
- SIX: UHR
- Last verified
- · 1 sources
About Longines
Longines was founded in 1832 and holds the oldest registered watch trademark still in use, from 1889. It has a long association with aviation and equestrian sport, and sits below Omega in the Swatch Group hierarchy. It supplied timing equipment for early aviation records and still times major horse racing and gymnastics events.
Ownership timeline of Longines
- 1832 – present Swatch Group [1] reported
Where Longines sits in Swatch Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Swatch Group ownership tree →
Other brands owned by Swatch Group in apparel, footwear & accessories
Latest news about Longines
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Frequently asked questions
Who is the parent company of Longines?
The parent company of Longines is Swatch Group, a publicly listed company headquartered in Switzerland.
Is Longines Swiss?
Yes. Longines originated in Switzerland in 1832 and its owner, Swatch Group, is also headquartered in Switzerland.
Is Longines still owned by Swatch Group?
Yes. As of 6 September 2026, Longines is still owned by Swatch Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Swatch Group Ltd Annual Report 2025 — The Swatch Group Ltd, Annual report, published 12 March 2026; retrieved 6 September 2026.
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