Swatch Group: brands it owns and its ownership tree
Swatch Group (SIX: UHR) is a publicly listed company headquartered in Biel/Bienne, Switzerland that owns 7 consumer brands.[1]
Swatch Group was formed in 1983 from the merger of two Swiss watch conglomerates that were close to collapse under competition from cheap quartz watches. Nicolas Hayek reorganised them and launched the Swatch watch, which rescued the Swiss industry. The Hayek family still controls the group.
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brands owned
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divestitures recorded
Company facts
- Legal name
- The Swatch Group Ltd
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇨🇭 Biel/Bienne, Switzerland
- Founded
- 1983
- Tickers
- SIX: UHR
- Wikidata
- Q652499
- Website
- www.swatchgroup.com
- Last verified
- · 1 sources
Swatch Group in numbers
- Swatch Group owns 7 consumer brands tracked here across 1 top-level categories; the largest is apparel, footwear & accessories with 7 brands.[1]
- 1 of its brands originated outside Switzerland.
Everything Swatch Group owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Brand portfolio by category
Latest news about Swatch Group
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Frequently asked questions
What brands does Swatch Group own?
Swatch Group owns 7 consumer brands tracked here, including Hamilton, Breguet, Blancpain, Longines, Omega and Tissot.
Is Swatch Group a Swiss company?
Yes. Swatch Group is headquartered in Biel/Bienne, Switzerland and was founded in 1983.
Who owns Swatch Group?
Swatch Group is a publicly listed company owned by its shareholders; it trades as UHR on the SIX.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Swatch Group Ltd Annual Report 2025 — The Swatch Group Ltd, Annual report, published 12 March 2026; retrieved 6 September 2026.
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