Brandtree

Mattel: brands it owns and its ownership tree

Mattel (NASDAQ: MAT) is a publicly listed company headquartered in El Segundo, California, United States that owns 6 consumer brands.[1]

Mattel was founded in a Californian garage in 1945 making picture frames, then dollhouse furniture from the offcuts. It became the largest toy company in the world on the strength of Barbie and Hot Wheels, and has recently rebuilt itself around licensing its properties into film.

Company facts

Legal name
Mattel, Inc.
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 El Segundo, California, United States
Founded
1945
Tickers
NASDAQ: MAT
SEC CIK
0000063276
Wikidata
Q753179
Website
corporate.mattel.com
Last verified
· 1 sources

Mattel in numbers

Everything Mattel owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Mattel owns Tree of 6 brands under Mattel. Mattel American Girl Barbie Fisher-Price Hot Wheels Matchbox UNO

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 6 brands, with sources →

Latest news about Mattel

No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

What brands does Mattel own?

Mattel owns 6 consumer brands tracked here, including Fisher-Price, American Girl, Hot Wheels, Barbie, UNO and Matchbox.

Is Mattel an American company?

Yes. Mattel is headquartered in El Segundo, California, United States and was founded in 1945.

Who owns Mattel?

Mattel is a publicly listed company owned by its shareholders; it trades as MAT on the NASDAQ.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Mattel, Inc. Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 6 September 2026.

Report a correction Opens a pre-filled GitHub issue. See our corrections policy.