Who owns UNO?
UNO is owned by Mattel (the United States, NASDAQ: MAT), which has owned the brand since 1992.[1] UNO was founded in 1971 in Reading, Ohio and was independent until 1992.
Key facts
- Current owner
- Mattel, Inc. verified
- Owned since
- Previous owner
- Independent (1971–1992)
- Owner HQ
- 🇺🇸 United States, El Segundo, California
- Origin
- 🇺🇸 United States, Reading, Ohio
- Founded
- 1971
- Category
- Home care › Household goods & storage › Writing instruments & office
- Parent ticker
- NASDAQ: MAT
- Last verified
- · 1 sources
About UNO
UNO was created in 1971 by an Ohio barber who designed it to settle an argument with his son about the rules of Crazy Eights, and sold the rights for $50,000. Mattel acquired the game in 1992 and it is among the best-selling card games in the world.
Ownership timeline of UNO
Where UNO sits in Mattel
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Mattel in home care
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Frequently asked questions
Who is the parent company of UNO?
The parent company of UNO is Mattel, a publicly listed company headquartered in the United States.
Is UNO American?
Yes. UNO originated in the United States in 1971 and its owner, Mattel, is also headquartered in the United States.
Since when has Mattel owned UNO?
Mattel has owned UNO since 1992.
Who owned UNO before Mattel?
UNO was an independent company from its founding in 1971 in Reading, Ohio until Mattel acquired it in 1992.
Is UNO still owned by Mattel?
Yes. As of 6 September 2026, UNO is still owned by Mattel. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mattel, Inc. Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 6 September 2026.
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