Brandtree

Who owns Hot Wheels?

Hot Wheels is owned by Mattel (the United States, NASDAQ: MAT).[1]

Key facts

Current owner
Mattel, Inc. verified
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, El Segundo, California
Origin
🇺🇸 United States
Founded
1968
Category
Home careHousehold goods & storageWriting instruments & office
Parent ticker
NASDAQ: MAT
Last verified
· 1 sources

About Hot Wheels

Hot Wheels launched in 1968 with low-friction wheels and a candy-coloured paint process, designed explicitly to be faster and more exaggerated than the British Matchbox cars that dominated. Mattel later acquired Matchbox as well, so it owns both sides of that rivalry.

Ownership timeline of Hot Wheels

Owners of Hot Wheels from 1968 to 2026 Mattel 1968–present Mattel 197019801990200020102020
  1. 1968 – present Mattel [1] verified

Where Hot Wheels sits in Mattel

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Hot Wheels sits in Mattel Tree of 6 brands under Mattel. Mattel Hot Wheels American Girl Barbie Fisher-Price Matchbox UNO

Open the full Mattel ownership tree →

Other brands owned by Mattel in home care

See the full Mattel brand portfolio (6) →

Latest news about Hot Wheels

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Frequently asked questions

Who is the parent company of Hot Wheels?

The parent company of Hot Wheels is Mattel, a publicly listed company headquartered in the United States.

Is Hot Wheels American?

Yes. Hot Wheels originated in the United States in 1968 and its owner, Mattel, is also headquartered in the United States.

Is Hot Wheels still owned by Mattel?

Yes. As of 6 September 2026, Hot Wheels is still owned by Mattel. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Mattel, Inc. Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 6 September 2026.

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