Ferrero has completed 2 recorded acquisitions and 0 divestitures or spin-offs, spanning 2018 to 2025.
| Date | Type | Assets | Counterparty | Value |
|---|---|---|---|---|
| Jul 2025announced | Acquisition | Frosted Flakes, Kellogg's Corn Flakes, Rice Krispies and Raisin Bran +1 | — | $3.1bn |
| Jul 2019 | Divestiture | Keebler and Famous Amos | Kellanova | $1.3bn |
| Mar 2018 | Divestiture | Butterfinger, Baby Ruth and Crunch | Nestlé | $2.8bn |
Ferrero agreed to acquire WK Kellogg Co for $23 per share in cash, which would move the North American rights to Corn Flakes, Frosted Flakes and Rice Krispies to the Italian family-owned group.
Kellogg sold Keebler, Famous Amos and the rest of its cookies and fruit snacks business to Ferrero as it concentrated on snacks and cereal. The seller entity later became Kellanova in the 2023 split.
Nestlé sold its United States confectionery business, including Butterfinger, Baby Ruth, Crunch and around twenty other brands, to Ferrero. Nestlé kept its confectionery businesses in every other market.