Divestiture closed
Ferrero acquires Butterfinger and 2 other brands (2018)
Ferrero completed the acquisition of Butterfinger and 2 other brands on 31 March 2018 for $2.8 billion, buying from Nestlé.[1]
Nestlé sold its United States confectionery business, including Butterfinger, Baby Ruth, Crunch and around twenty other brands, to Ferrero. Nestlé kept its confectionery businesses in every other market.
Deal facts
- Announced
- Closed
- Value
- $2.8 billion (enterprise value)
- Buyer
- Ferrero
- Seller
- Nestlé
- Assets
- Butterfinger, Baby Ruth, Crunch
- Regulatory review
- None recorded
Ownership changes recorded from this deal
Who owns these brands today?
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Ferrero Group — our brands — Ferrero Group, Official document; retrieved 6 September 2026.
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