Yahoo Finance is owned by Apollo (the United States, NYSE: APO), which acquired the brand on 1 September 2021.[1][2] Yahoo Finance was founded in 1997 in the United States and was independent until 2021.
Yahoo Finance is among the most used financial websites in the world, and its free historical price data has been a standard source for private investors and researchers for decades. It is one of the properties that kept Yahoo commercially relevant after search was lost to Google.
Funds managed by Apollo Global Management acquired ninety per cent of Verizon Media, comprising Yahoo and AOL and their properties, in a deal valued at about $5 billion. Verizon retained the remaining ten per cent.