Victoria Bitter is owned by Asahi Group (Japan, TSE: 2502), which acquired the brand on 1 June 2020 from AB InBev.[1][1] Before Asahi Group, Victoria Bitter was owned by AB InBev from 2016 to 2020.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Victoria Bitter, known universally as VB, has been brewed in Melbourne since the 1850s and is among the best-selling beers in Australia, long marketed on an association with manual work. Asahi acquired it with Carlton & United Breweries in 2020.
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Asahi acquired Carlton & United Breweries, the Australian business AB InBev had inherited with SABMiller, giving it Victoria Bitter and Carlton Draught. The Australian competition regulator required Asahi to divest several cider and beer brands before approving the deal.
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The parent company of Victoria Bitter is Asahi Group, a publicly listed company headquartered in Japan.
Victoria Bitter originated in Australia in 1854, but it is owned today by Asahi Group, which is headquartered in Japan. So Victoria Bitter is an Australian-origin brand under Japanese ownership.
Asahi Group completed its acquisition of Victoria Bitter on 1 June 2020, after announcing the deal on 19 July 2019.
Before Asahi Group, Victoria Bitter was owned by AB InBev from 2016 until 2020.
Yes. As of 6 September 2026, Victoria Bitter is still owned by Asahi Group. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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