Brandtree

Who owns Pilsner Urquell?

Pilsner Urquell is owned by Asahi Group (Japan, TSE: 2502), which acquired the brand on 31 March 2017 from AB InBev.[1][1] Before Asahi Group, Pilsner Urquell was owned by SABMiller from 1999 to 2017.[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Asahi Group Holdings, Ltd. reported
Owned since
· deal details
Acquisition price
€7.3 billion (enterprise value)
Previous owner
SABMiller (1999–2017)
Owner HQ
🇯🇵 Japan, Tokyo
Origin
🇨🇿 Czech Republic, Plzeň · browse countries
Founded
1842
Category
BeveragesBeerLager
Parent ticker
TSE: 2502
Last verified
· 1 sources

About Pilsner Urquell

Pilsner Urquell was first brewed in Plzeň in 1842 and was the first pale lager, the beer that gave the pilsner style its name and that most of the world's lager now imitates. Asahi acquired it from AB InBev in 2017 in the second tranche of SABMiller divestitures.

Ownership timeline of Pilsner Urquell

Owners of Pilsner Urquell from 1999 to 2026 SABMiller 1999–2017; Asahi Group 2017–present SABMiller Asahi Group 200020052010201520202025
  1. 1999 – 2017 SABMiller sold 31 March 2017 [1] reported
  2. 2017 – present Asahi Group acquired 31 March 2017 [1][1] reported

Where Pilsner Urquell sits in Asahi Group

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Pilsner Urquell sits in Asahi Group Tree of 9 brands under Asahi Group. Asahi Group Pilsner Urquell Asahi Super Dry Carlton Draught Fuller's London Pride Grolsch Meantime and 3 more

Open the full Asahi Group ownership tree →

Other brands owned by Asahi Group in beverages

See the full Asahi Group brand portfolio (9) →

Deals involving Pilsner Urquell

Divestiture closed

Asahi Group acquires Pilsner Urquell and Tyskie

Asahi bought SABMiller's central and eastern European businesses from AB InBev, including Pilsner Urquell in the Czech Republic and Tyskie in Poland, in the second and larger tranche of divestitures required to clear the SABMiller merger.

Value
€7.3bn
Seller
AB InBev
Regulatory
None recorded

Latest news about Pilsner Urquell

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Frequently asked questions

Who is the parent company of Pilsner Urquell?

The parent company of Pilsner Urquell is Asahi Group, a publicly listed company headquartered in Japan.

Is Pilsner Urquell Czech or Japanese?

Pilsner Urquell originated in the Czech Republic in 1842, but it is owned today by Asahi Group, which is headquartered in Japan. So Pilsner Urquell is a Czech-origin brand under Japanese ownership.

When did Asahi Group buy Pilsner Urquell?

Asahi Group completed its acquisition of Pilsner Urquell on 31 March 2017, after announcing the deal on 13 December 2016.

Who owned Pilsner Urquell before Asahi Group?

Before Asahi Group, Pilsner Urquell was owned by SABMiller from 1999 until 2017.

Is Pilsner Urquell still owned by Asahi Group?

Yes. As of 6 September 2026, Pilsner Urquell is still owned by Asahi Group. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Asahi Group Holdings, Ltd. Integrated Report 2025 — Asahi Group Holdings, Ltd., Annual report, published 31 March 2026; retrieved 6 September 2026.

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