Who owns U by Kotex?
U by Kotex is owned by Kimberly-Clark (the United States, NASDAQ: KMB).[1]
Key facts
- Current owner
- Kimberly-Clark Corporation verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Irving, Texas
- Origin
- 🇺🇸 United States
- Founded
- 2010
- Category
- Personal care & beauty › Feminine care & incontinence › Feminine care
- Parent ticker
- NASDAQ: KMB
- Last verified
- · 1 sources
About U by Kotex
U by Kotex launched in 2010 with black packaging and advertising that mocked the euphemisms the category had always used. It was among the first mainstream campaigns to name what the product was for. Kimberly-Clark owns it, and several broadcasters initially refused to run advertising that used the word vagina.
Ownership timeline of U by Kotex
- 2010 – present Kimberly-Clark [1] verified
Where U by Kotex sits in Kimberly-Clark
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Kimberly-Clark in personal care & beauty
Latest news about U by Kotex
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Frequently asked questions
Who is the parent company of U by Kotex?
The parent company of U by Kotex is Kimberly-Clark, a publicly listed company headquartered in the United States.
Is U by Kotex American?
Yes. U by Kotex originated in the United States in 2010 and its owner, Kimberly-Clark, is also headquartered in the United States.
Is U by Kotex still owned by Kimberly-Clark?
Yes. As of 6 September 2026, U by Kotex is still owned by Kimberly-Clark. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kimberly-Clark Corporation Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 6 September 2026.
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