Who owns Dial?
Dial is owned by Henkel (Germany, XETRA: HEN3), which has owned the brand since 30 March 2004.[1] Dial was founded in 1948 in the United States and was independent until 2004.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Henkel AG & Co. KGaA reported
- Owned since
- Previous owner
- Independent (1948–2004)
- Owner HQ
- 🇩🇪 Germany, Düsseldorf
- Origin
- 🇺🇸 United States
- Founded
- 1948
- Category
- Personal care & beauty › Bath, soap & hand care › Bar soap & body wash
- Parent ticker
- XETRA: HEN3
- Last verified
- · 1 sources
About Dial
Dial was the first antibacterial deodorant soap, launched in 1948 and sold on the promise that it kept the user smelling clean for longer, an unusual claim for soap at the time. Henkel acquired The Dial Corporation in 2004 for $2.9 billion, its largest move into the American consumer market.
Ownership timeline of Dial
Where Dial sits in Henkel
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Henkel ownership tree →
Other brands owned by Henkel in personal care & beauty
Latest news about Dial
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Frequently asked questions
Who is the parent company of Dial?
The parent company of Dial is Henkel, a publicly listed company headquartered in Germany.
Is Dial American or German?
Dial originated in the United States in 1948, but it is owned today by Henkel, which is headquartered in Germany. So Dial is an American-origin brand under German ownership.
Since when has Henkel owned Dial?
Henkel has owned Dial since 30 March 2004.
Who owned Dial before Henkel?
Dial was an independent company from its founding in 1948 until Henkel acquired it in 2004.
Is Dial still owned by Henkel?
Yes. As of 6 September 2026, Dial is still owned by Henkel. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Henkel AG & Co. KGaA Annual Report 2025 — Henkel AG & Co. KGaA, Annual report, published 5 March 2026; retrieved 6 September 2026.
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