Deckers Brands: brands it owns and its ownership tree
Deckers Brands (NYSE: DECK) is a publicly listed company headquartered in Goleta, California, United States that owns 3 consumer brands.[1]
Deckers was founded in California in 1973 making sandals, and now depends on two brands with almost nothing in common: UGG sheepskin boots and HOKA running shoes. HOKA has grown from a niche French startup into a serious competitor to the largest athletic footwear companies.
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Company facts
- Legal name
- Deckers Outdoor Corporation
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Goleta, California, United States
- Founded
- 1973
- Tickers
- NYSE: DECK
- SEC CIK
- 0000910521
- Website
- www.deckers.com
- Last verified
- · 1 sources
Deckers Brands in numbers
- Deckers Brands owns 3 consumer brands tracked here across 1 top-level categories; the largest is apparel, footwear & accessories with 3 brands.[1]
- 2 of its brands originated outside United States.
Everything Deckers Brands owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Latest news about Deckers Brands
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Frequently asked questions
What brands does Deckers Brands own?
Deckers Brands owns 3 consumer brands tracked here, including Teva, UGG and HOKA.
Is Deckers Brands an American company?
Yes. Deckers Brands is headquartered in Goleta, California, United States and was founded in 1973.
Who owns Deckers Brands?
Deckers Brands is a publicly listed company owned by its shareholders; it trades as DECK on the NYSE.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Deckers Outdoor Corporation Annual Report on Form 10-K filed 2026-05-22 — SEC EDGAR, SEC Form 10-K, published 22 May 2026; retrieved 6 September 2026.
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