Brandtree

Amazon: brands it owns and its ownership tree

Amazon (NASDAQ: AMZN) is a publicly listed company headquartered in Seattle, Washington, United States that owns 11 consumer brands across 3 categories, and has 1 recorded transaction.[1]

Amazon began selling books online in 1994 and is now among the largest companies in the world. Its 2017 purchase of Whole Foods Market gave it a physical grocery estate, and it has since built its own grocery and household brands sold through its store.

Company facts

Legal name
Amazon.com, Inc.
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 Seattle, Washington, United States
Founded
1994
Tickers
NASDAQ: AMZN
SEC CIK
0001018724
Wikidata
Q3884
Website
www.aboutamazon.com
Last verified
· 2 sources

Amazon in numbers

Everything Amazon owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Amazon owns Tree of 11 brands under Amazon. Amazon 365 by Whole Foods Market Amazon Basics Amazon Web Services Amazon.com Audible Goodreads IMDb Ring and 3 more

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 11 brands, with sources →

Acquisitions by Amazon

Latest news about Amazon

No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

What brands does Amazon own?

Amazon owns 11 consumer brands tracked here, including Amazon.com, Goodreads, Zappos, Amazon Web Services, Ring and Amazon Basics.

Is Amazon an American company?

Yes. Amazon is headquartered in Seattle, Washington, United States and was founded in 1994.

Who owns Amazon?

Amazon is a publicly listed company owned by its shareholders; it trades as AMZN on the NASDAQ.

What was Amazon's most recent acquisition?

The most recent completed acquisition recorded here is Whole Foods Market and 365 by Whole Foods Market on 28 August 2017.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Amazon.com, Inc. Annual Report on Form 10-K filed 2026-02-06 — SEC EDGAR, SEC Form 10-K, published 6 February 2026; retrieved 6 September 2026.
  2. [2] Amazon.com, Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 6 September 2026.

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