Who owns Zappos?
Zappos is owned by Amazon (the United States, NASDAQ: AMZN), which has owned the brand since 1 November 2009.[1] Zappos was founded in 1999 in Las Vegas, Nevada and was independent until 2009.
Key facts
- Current owner
- Amazon.com, Inc. verified
- Owned since
- Previous owner
- Independent (1999–2009)
- Owner HQ
- 🇺🇸 United States, Seattle, Washington
- Origin
- 🇺🇸 United States, Las Vegas, Nevada
- Founded
- 1999
- Category
- Internet & digital › Online commerce › Online retail
- Parent ticker
- NASDAQ: AMZN
- Last verified
- · 1 sources
About Zappos
Zappos sold shoes online when the accepted wisdom was that nobody would buy footwear unseen, and built its reputation on free returns and unusually long customer service calls. Amazon acquired it in 2009 for about $1.2 billion in stock. Its founder Tony Hsieh wrote a book about the company's culture, and Amazon kept it running as a separate business with its own management rather than folding it into the main site.
Ownership timeline of Zappos
Where Zappos sits in Amazon
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Frequently asked questions
Who is the parent company of Zappos?
The parent company of Zappos is Amazon, a publicly listed company headquartered in the United States.
Is Zappos American?
Yes. Zappos originated in the United States in 1999 and its owner, Amazon, is also headquartered in the United States.
Since when has Amazon owned Zappos?
Amazon has owned Zappos since 1 November 2009.
Who owned Zappos before Amazon?
Zappos was an independent company from its founding in 1999 in Las Vegas, Nevada until Amazon acquired it in 2009.
Is Zappos still owned by Amazon?
Yes. As of 6 September 2026, Zappos is still owned by Amazon. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Amazon.com, Inc. Annual Report on Form 10-K filed 2026-02-06 — SEC EDGAR, SEC Form 10-K, published 6 February 2026; retrieved 6 September 2026.
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