Who owns the rum brands?
9 rum brands tracked here are owned by 7 companies; the three largest owners, Diageo, Pernod Ricard and Campari Group, control 5 of them (56%) as of Sep 2026.
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9
brands
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7
owning companies
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56%
held by top 3 owners
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9
foreign-owned brands · origin ≠ owner HQ
Biggest owners of rum brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Diageo | 🇬🇧 United Kingdom | 2 | Captain Morgan, Ron Zacapa |
| 2 | Pernod Ricard | 🇫🇷 France | 2 | Havana Club, Malibu |
| 3 | Campari Group | 🇳🇱 Netherlands | 1 | Appleton Estate |
| 4 | Bacardi | 🇧🇲 Bermuda | 1 | Bacardi |
| 5 | Edrington | 🇬🇧 United Kingdom | 1 | Brugal |
| 6 | Rémy Cointreau | 🇫🇷 France | 1 | Mount Gay |
| 7 | William Grant & Sons | 🇬🇧 United Kingdom | 1 | Sailor Jerry |
All rum brands and their owners
| Brand | Owner | Since | Origin |
|---|---|---|---|
| Appleton Estate | Campari Group | 2012 | 🇯🇲 Jamaica |
| Bacardi | Bacardi | — | 🇨🇺 Cuba |
| Brugal | Edrington | 2008 | 🇩🇴 Dominican Republic |
| Captain Morgan | Diageo | — | 🇯🇲 Jamaica |
| Havana Club | Pernod Ricard | — | 🇨🇺 Cuba |
| Malibu | Pernod Ricard | 2005 | 🇧🇧 Barbados |
| Mount Gay | Rémy Cointreau | — | 🇧🇧 Barbados |
| Ron Zacapa | Diageo | 2011 | 🇬🇹 Guatemala |
| Sailor Jerry | William Grant & Sons | — | 🇺🇸 United States |