Who owns Smarties?
Smarties is owned by Nestlé (Switzerland, SIX: NESN).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Nestlé S.A. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇨🇭 Switzerland, Vevey
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1937
- Category
- Food › Confectionery › Chocolate
- Parent ticker
- SIX: NESN
- Last verified
- · 1 sources
About Smarties
Smarties are sugar-shelled chocolate beans created by Rowntree's in 1937 and sold in a cardboard tube with a plastic lid that carried a letter of the alphabet. Nestlé owns the brand outside the United States, where the Smarties name belongs to a different and entirely unrelated tablet sweet.
Ownership timeline of Smarties
Where Smarties sits in Nestlé
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Aero
- Boost
- Carnation
- Cerelac
- Chocapic
- Coffee mate
- Felix
- Fitness
- Friskies
- Garden Gourmet
- Gerber
- Häagen-Dazs
- Hot Pockets
- KitKat
- La Lechera
- Lean Cuisine
- Maggi
- Milo
- NAN
- Nescafé
- Nescafé Dolce Gusto
- Nescafé Gold Blend
- Nescau
- Nespresso
- Nesquik
- Nesquik Ready to Drink
- Nestlé Toll House
- Perrier
- Purina
- S.Pellegrino
- Smarties
- Stouffer's
- Vittel
Open the full Nestlé ownership tree →
Other brands owned by Nestlé in food
Latest news about Smarties
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Frequently asked questions
Who is the parent company of Smarties?
The parent company of Smarties is Nestlé, a publicly listed company headquartered in Switzerland.
Is Smarties British or Swiss?
Smarties originated in the United Kingdom in 1937, but it is owned today by Nestlé, which is headquartered in Switzerland. So Smarties is a British-origin brand under Swiss ownership.
Is Smarties still owned by Nestlé?
Yes. As of 6 September 2026, Smarties is still owned by Nestlé. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nestlé S.A. Annual Report 2025 — Nestlé S.A., Annual report, published 19 February 2026; retrieved 6 September 2026.
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