Who owns Red Bull?
Red Bull is owned by Red Bull GmbH (Austria).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Red Bull GmbH reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇦🇹 Austria, Fuschl am See · browse countries
- Origin
- 🇦🇹 Austria · browse countries
- Founded
- 1987
- Category
- Beverages › Soft drinks › Energy drinks
- Last verified
- · 1 sources
About Red Bull
Red Bull launched in Austria in 1987 in a slim 250ml can at roughly twice the price of a soft drink, a deliberate signal that it was not one. The company built demand through extreme sports and student sampling rather than conventional advertising, and it remains the largest energy drink brand in the world.
Ownership timeline of Red Bull
Where Red Bull sits in Red Bull
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Red Bull ownership tree →
Other brands owned by Red Bull
Latest news about Red Bull
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Frequently asked questions
Who is the parent company of Red Bull?
The parent company of Red Bull is Red Bull GmbH, a privately held company headquartered in Austria.
Is Red Bull Austrian?
Yes. Red Bull originated in Austria in 1987 and its owner, Red Bull GmbH, is also headquartered in Austria.
Is Red Bull still owned by Red Bull GmbH?
Yes. As of 6 September 2026, Red Bull is still owned by Red Bull GmbH. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Red Bull GmbH — company information — Red Bull GmbH, Official document; retrieved 6 September 2026.
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