Brandtree

Who owns Puma?

Puma is owned by PUMA SE (Germany, XETRA: PUM).[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
PUMA SE reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇩🇪 Germany, Herzogenaurach
Origin
🇩🇪 Germany
Founded
1948
Category
Apparel, footwear & accessoriesSportswear & footwearAthletic footwear
Parent ticker
XETRA: PUM
Last verified
· 1 sources

About Puma

Puma's formstrip has marked its shoes since 1958. The brand made the boots Pelé wore, the Suede that became a fixture of hip-hop and basketball culture from the 1970s, and it has repeatedly used fashion collaborations to reach audiences outside sport.

Ownership timeline of Puma

Owners of Puma from 1948 to 2026 Puma 1948–present Puma 19501960197019801990200020102020
  1. 1948 – present Puma [1] reported

Where Puma sits in Puma

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Puma sits in Puma Tree of 2 brands under Puma. Puma Puma Cobra Golf

Open the full Puma ownership tree →

Other brands owned by Puma

See the full Puma brand portfolio (2) →

Latest news about Puma

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Frequently asked questions

Who is the parent company of Puma?

The parent company of Puma is PUMA SE, a publicly listed company headquartered in Germany.

Is Puma German?

Yes. Puma originated in Germany in 1948 and its owner, PUMA SE, is also headquartered in Germany.

Is Puma still owned by PUMA SE?

Yes. As of 6 September 2026, Puma is still owned by PUMA SE. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] PUMA SE Annual Report 2025 — PUMA SE, Annual report, published 26 February 2026; retrieved 6 September 2026.

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