Who owns OWYN?
OWYN is owned by Simply Good Foods (the United States, NASDAQ: SMPL), which has owned the brand since 13 June 2024.[1] OWYN was founded in 2016 in the United States and was independent until 2024.
Key facts
- Current owner
- The Simply Good Foods Company verified
- Owned since
- Previous owner
- Independent (2016–2024)
- Owner HQ
- 🇺🇸 United States, Denver, Colorado
- Origin
- 🇺🇸 United States
- Founded
- 2016
- Category
- Food › Nutrition & supplements › Protein & sports nutrition
- Parent ticker
- NASDAQ: SMPL
- Last verified
- · 1 sources
About OWYN
OWYN, standing for Only What You Need, makes plant-based protein shakes free of the eight most common allergens, founded in 2016. Simply Good Foods acquired the business in 2024 for $280 million. The buyer already owned Atkins and Quest, so the purchase added a plant-based line to a portfolio otherwise built on dairy protein.
Ownership timeline of OWYN
- 2024 – present Simply Good Foods [1] verified
Where OWYN sits in Simply Good Foods
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Simply Good Foods ownership tree →
Other brands owned by Simply Good Foods
Latest news about OWYN
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Frequently asked questions
Who is the parent company of OWYN?
The parent company of OWYN is Simply Good Foods, a publicly listed company headquartered in the United States.
Is OWYN American?
Yes. OWYN originated in the United States in 2016 and its owner, Simply Good Foods, is also headquartered in the United States.
Since when has Simply Good Foods owned OWYN?
Simply Good Foods has owned OWYN since 13 June 2024.
Who owned OWYN before Simply Good Foods?
OWYN was an independent company from its founding in 2016 until Simply Good Foods acquired it in 2024.
Is OWYN still owned by Simply Good Foods?
Yes. As of 6 September 2026, OWYN is still owned by Simply Good Foods. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Simply Good Foods Company Annual Report on Form 10-K filed 2025-10-28 — SEC EDGAR, SEC Form 10-K, published 28 October 2025; retrieved 6 September 2026.
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