Who owns Atkins?
Atkins is owned by Simply Good Foods (the United States, NASDAQ: SMPL).[1]
Key facts
- Current owner
- The Simply Good Foods Company verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Denver, Colorado
- Origin
- 🇺🇸 United States
- Founded
- 1972
- Category
- Food › Nutrition & supplements › Meal replacement & weight management
- Parent ticker
- NASDAQ: SMPL
- Last verified
- · 1 sources
About Atkins
Atkins takes its name from Robert Atkins, the cardiologist whose 1972 book popularised low-carbohydrate eating and produced a diet craze in the early 2000s. The brand now sells bars, shakes and frozen meals rather than promoting the diet itself. It sits within Simply Good Foods, which was formed in 2017 to hold Atkins and later acquired Quest Nutrition.
Ownership timeline of Atkins
- 1972 – present Simply Good Foods [1] verified
Where Atkins sits in Simply Good Foods
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Simply Good Foods ownership tree →
Other brands owned by Simply Good Foods
Latest news about Atkins
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Frequently asked questions
Who is the parent company of Atkins?
The parent company of Atkins is Simply Good Foods, a publicly listed company headquartered in the United States.
Is Atkins American?
Yes. Atkins originated in the United States in 1972 and its owner, Simply Good Foods, is also headquartered in the United States.
Is Atkins still owned by Simply Good Foods?
Yes. As of 6 September 2026, Atkins is still owned by Simply Good Foods. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Simply Good Foods Company Annual Report on Form 10-K filed 2025-10-28 — SEC EDGAR, SEC Form 10-K, published 28 October 2025; retrieved 6 September 2026.
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