Who owns Miracle Whip?
Miracle Whip is owned by Kraft Heinz (the United States, NASDAQ: KHC).[1]
Key facts
- Current owner
- The Kraft Heinz Company verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Chicago, Illinois and Pittsburgh, Pennsylvania
- Origin
- 🇺🇸 United States
- Founded
- 1933
- Category
- Food › Condiments, sauces & seasonings › Mayonnaise & dressings
- Parent ticker
- NASDAQ: KHC
- Last verified
- · 1 sources
About Miracle Whip
Miracle Whip was launched at the 1933 Chicago World's Fair as a cheaper alternative to mayonnaise during the Depression, using less oil and more spices. It is legally a dressing rather than a mayonnaise and divides opinion sharply. American regulations reserve the word mayonnaise for products meeting a minimum oil content it does not reach.
Ownership timeline of Miracle Whip
- 1933 – present Kraft Heinz [1] verified
Where Miracle Whip sits in Kraft Heinz
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kraft Heinz ownership tree →
Other brands owned by Kraft Heinz in food
Latest news about Miracle Whip
No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Miracle Whip?
The parent company of Miracle Whip is Kraft Heinz, a publicly listed company headquartered in the United States.
Is Miracle Whip American?
Yes. Miracle Whip originated in the United States in 1933 and its owner, Kraft Heinz, is also headquartered in the United States.
Is Miracle Whip still owned by Kraft Heinz?
Yes. As of 6 September 2026, Miracle Whip is still owned by Kraft Heinz. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 6 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.