Brandtree

Who owns Hot-Kid?

Hot-Kid is owned by Want Want (Taiwan, HKEX: 0151).[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Want Want China Holdings Limited reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇹🇼 Taiwan, Taipei
Origin
🇹🇼 Taiwan
Founded
1983
Category
FoodSnacksCookies & crackers
Parent ticker
HKEX: 0151
Last verified
· 1 sources

About Hot-Kid

Hot-Kid rice crackers are the product that built the company, made under a licence from a Japanese producer and sold across China and Taiwan. The brand's cartoon boy has appeared on the packaging since the beginning. Want Want China Holdings owns it, and the character is among the most recognised commercial mascots in the Chinese-speaking world.

Ownership timeline of Hot-Kid

Owners of Hot-Kid from 1983 to 2026 Want Want 1983–present Want Want 1990200020102020
  1. 1983 – present Want Want [1] reported

Where Hot-Kid sits in Want Want

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Hot-Kid sits in Want Want Tree of 3 brands under Want Want. Want Want Hot-Kid Hot-Kid Milk QQ Gummies

Open the full Want Want ownership tree →

Other brands owned by Want Want

See the full Want Want brand portfolio (3) →

Latest news about Hot-Kid

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Frequently asked questions

Who is the parent company of Hot-Kid?

The parent company of Hot-Kid is Want Want, a publicly listed company headquartered in Taiwan.

Is Hot-Kid Taiwanese?

Yes. Hot-Kid originated in Taiwan in 1983 and its owner, Want Want, is also headquartered in Taiwan.

Is Hot-Kid still owned by Want Want?

Yes. As of 6 September 2026, Hot-Kid is still owned by Want Want. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Want Want China Holdings Limited Annual Report 2025 — Want Want China Holdings Limited, Annual report, published 30 June 2025; retrieved 6 September 2026.

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