Brandtree

Who owns Wrangler?

Wrangler is owned by Kontoor Brands (the United States, NYSE: KTB), which was separated from VF Corporation on 23 May 2019.[1][2] Before Kontoor Brands, Wrangler was owned by VF Corporation from 1986 to 2019.[2]

Key facts

Current owner
Kontoor Brands, Inc. verified
Owned since
· deal details
Previous owner
VF Corporation (1986–2019)
Owner HQ
🇺🇸 United States, Greensboro, North Carolina
Origin
🇺🇸 United States
Founded
1947
Category
Apparel, footwear & accessoriesFashion apparelCasual & denim
Parent ticker
NYSE: KTB
Last verified
· 2 sources

About Wrangler

Wrangler launched in 1947 with jeans designed with a rodeo rider for riding rather than for mining, with a flat rivet that would not scratch a saddle and a higher back rise. It has sponsored professional rodeo continuously since, and is one of the largest denim brands in the world.

Ownership timeline of Wrangler

Owners of Wrangler from 1986 to 2026 VF Corporation 1986–2019; Kontoor Brands 2019–present VF Corporation Kontoor Brands 1990200020102020
  1. 1986 – 2019 VF Corporation separated out 23 May 2019 [2] verified VF acquired Wrangler with Blue Bell in 1986 and spun it off with Kontoor Brands in 2019.
  2. 2019 – present Kontoor Brands separated 23 May 2019 [1][2] verified

Where Wrangler sits in Kontoor Brands

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Wrangler sits in Kontoor Brands Tree of 3 brands under Kontoor Brands. Kontoor Brands Wrangler Helly Hansen Lee

Open the full Kontoor Brands ownership tree →

Other brands owned by Kontoor Brands

See the full Kontoor Brands brand portfolio (3) →

Deals involving Wrangler

Spin-off closed

Wrangler and Lee separated from VF Corporation

VF Corporation spun off its jeanswear business as Kontoor Brands, distributing shares to VF shareholders. The separation let VF concentrate on outdoor and activewear brands growing faster than denim, and gave Wrangler and Lee a management team focused on that category alone.

Value
Regulatory
None recorded

Latest news about Wrangler

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Frequently asked questions

Who is the parent company of Wrangler?

The parent company of Wrangler is Kontoor Brands, a publicly listed company headquartered in the United States.

Is Wrangler American?

Yes. Wrangler originated in the United States in 1947 and its owner, Kontoor Brands, is also headquartered in the United States.

Since when has Kontoor Brands owned Wrangler?

Kontoor Brands has owned Wrangler since 23 May 2019.

Who owned Wrangler before Kontoor Brands?

Before Kontoor Brands, Wrangler was owned by VF Corporation from 1986 until 2019.

Is Wrangler still owned by Kontoor Brands?

Yes. As of 6 September 2026, Wrangler is still owned by Kontoor Brands. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Kontoor Brands, Inc. Annual Report on Form 10-K filed 2026-03-04 — SEC EDGAR, SEC Form 10-K, published 4 March 2026; retrieved 6 September 2026.
  2. [2] Kontoor Brands, Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 6 September 2026.

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